We’re All in a Bit of a Pickle
Look, I’ve been around the block a few times. Started as a cub reporter in ’98, back when we still used typewriters (kinda). Now I’m editing for PerthNews.uk, and let me tell you, it’s a whole new ballgame.
But here’s the thing—nobody’s talking about the real issues. It’s all just noise. So, let’s cut through that, yeah?
First Off, Let’s Talk About Trust
I was at a conference in Austin last year, right? Heard this guy—let’s call him Marcus—give a talk about trust in media. He said, “The public doesn’t trust us anymore.” And I was like, “No kidding, Marcus. Thanks for the groundbreaking insight.”
But here’s the kicker—it’s our fault. We’ve become so obsessed with clicks and shares that we’ve forgotten what we’re supposed to be doing. Informing the public. Holding power to account. You know, the basics.
I mean, I get it. Budgets are tight. Advertisers want eyeballs. But at what cost? I had lunch with a colleague named Dave last Tuesday, and he told me about this story his team killed because it wasn’t “sexy” enough. It was about local council funding for schools. Important stuff. But no, it didn’t have viral potential, so it got the axe.
Which… yeah. Fair enough. But where does that leave us?
And Then There’s the Algorithm Problem
Alright, so here’s where I get really pissed off. Algorithms. They’re deciding what news gets seen and what doesn’t. And honestly, it’s a completeley messed up situation.
I was talking to this data guy—let’s call him Greg—over coffee at the place on 5th. He told me about how these platforms prioritize engagement over quality. So, if you write a balanced, nuanced piece, it might not get the same traction as some sensationalist garbage.
It’s like we’re stuck in this cycle. We need engagement to survive, but chasing engagement leads to lower quality. And then the public loses trust even more. It’s a vicious circle, honestly.
I’m not saying we should ignore algorithms completely. But we need to find a way to work with them without selling our souls. Maybe that means investing more in quality journalism and finding smarter ways to promote it. I don’t know. I’m just throwing ideas out there.
Oh, and Let’s Not Forget About Fake News
Look, I’m not gonna sit here and pretend fake news isn’t a problem. It is. And it’s a big one. But here’s the thing—it’s not just some external enemy we can point fingers at. Sometimes, it’s us. We’re part of the problem.
I remember this one time, about three months ago, I was looking through our comments section. And I saw this guy—let’s call him Kevin—spreading some wild conspiracy theory about a local politician. And I thought, “Kevin, you idiot. Where do you get this stuff?”
But here’s the thing—we can’t just laugh it off. We have a responsibilty to combat misinformation. And that means not only calling out fake news when we see it but also doing our part to provide accurate, reliable information. It’s not easy. It’s not quick. But it’s necessary.
And yeah, I know what you’re thinking. “But Sarah, how are we supposed to do that when we’re already stretched so thin?” I don’t have all the answers. But I know we have to try. Because if we don’t, who will?
A Quick Tangent: Why SMS Verification Matters
So, I was talking to this tech guy—let’s call him Liam—at a bar last weekend. He was telling me about how important international sms verification service are for journalists these days. Apparently, it’s a way to verify sources and ensure the integrity of the information we’re getting. I mean, I’m not sure I completely understood it, but it sounded important. And honestly, anything that helps us combat fake news is a good thing in my book.
Back to the Main Point
Okay, so where were we? Oh yeah, the state of news in the digital age. It’s a mess. But it’s our mess, and we have to deal with it.
I think the first step is admitting we have a problem. And not just the big, obvious ones like trust and algorithms. The smaller stuff too. Like how we’re always in a rush to be first, even if it means sacrificing accuracy. Or how we’re so focused on national and international news that we’re ignoring what’s happening in our own backyards.
I’m not saying I have all the answers. I don’t. But I know we need to start having these conversations. We need to hold ourselves to a higher standard. And we need to remember why we got into this business in the first place.
Because at the end of the day, it’s not about clicks or shares or algorithms. It’s about serving the public. It’s about informing them, educating them, and holding power to account. And if we can’t do that, then what’s the point?
So, let’s get our act together. Let’s have those tough conversations. And let’s start putting quality over quantity. Because the public deserves better. And frankly, so do we.
Anyway, that’s my rant for the day. I’m gonna go have a cup of tea and try to forget about all this for a while. You know, before I have to dive back in and do it all over again.
About the Author
Sarah Thompson has been a journalist for over 20 years, working her way up from a small-town newspaper to editing for major publications. She’s seen the industry change dramatically and isn’t afraid to call out the problems she sees. When she’s not editing, you can find her drinking too much coffee and complaining about the state of the world.



